Cheeky Chicken
Cheeky Chicken is a protein-rich, whole-food raw meal built around real chicken—not a generic chicken-flavoured mince.
Whole chicken with edible bone and skin forms the foundation of the recipe, supported by generous amounts of chicken hearts for palatability, muscle protein, iron and naturally occurring B vitamins. Meaty free-range chicken carcass provides additional protein, collagen and natural minerals without replacing the substantial meat content.
Chicken liver is included alongside carefully controlled amounts of beef liver, kidney and spleen, with each organ selected for a specific nutritional purpose. Whole fresh Atlantic mackerel provides EPA, DHA, vitamin D and selenium, while free-range egg yolk contributes choline, phospholipids and fat-soluble nutrients.
Pumpkin supports healthy digestion and stool quality, while fresh apple adds pectin, polyphenols and natural flavour variation. Pumpkin seed, sunflower seed and flaxseed provide targeted minerals, essential fats and fibre without turning the meal into a plant-heavy formula.
The finished recipe is approximately 77% chicken and approximately 95% animal-derived ingredients, before our small vitamin-and-mineral safeguard blend is added.
Why Cheeky Chicken is different
- Whole chicken is the first and largest ingredient in this recipe
- Made with additional chicken hearts, meaty carcass and chicken liver
- Includes meaty chicken carcass—not stripped bone and never any MDM.
- Whole fresh Atlantic mackerel for natural EPA and DHA
- Beef spleen, kidney and liver used for specific nutritional roles
- Fresh apple and pumpkin
- Free-range egg yolk
- No grains, legumes or starch fillers
- No artificial colours or flavourings
- Formulated for dogs at all life stages
*The recipe uses whole chicken, hearts, meaty carcass and organs at meaningful levels for whole nutrition*
Ingredients
Ingredients: Whole chicken including edible bone and skin, chicken muscle meat, chicken hearts, beef black tripe, whole fresh Atlantic mackerel, meaty chicken carcass, chicken liver, pumpkin, free-range egg yolk, apple, beef kidney, beef spleen, beef liver, pumpkin seed, sunflower seed, flaxseed, kelp, vitamins and minerals.
Protein and allergen notice
Cheeky Chicken is a multi-protein recipe containing chicken, beef, fish and egg.
It is not suitable for dogs requiring a single-protein elimination diet or dogs with known sensitivities to chicken, beef, fish or egg. Please contact us should your dog require a single elimination diet.
Suitable for
Puppies, healthy adult dogs, active dogs, breeding dogs, pregnant dogs and lactating dogs.
The formulation targets complete and balanced nutrition for all life stages, including growth and reproduction.
Feeding guide
Adult dogs: feed approximately 2–3% of ideal body weight daily.
Active or working dogs may require 3–4%.
Puppies: feed approximately 5–8% of current body weight daily, divided into three or four meals. Reduce the percentage gradually as growth slows down.
Pregnant and lactating dogs may require 3–6% or more, depending on their body condition and litter size. If unsure, please contact us.
Adjust according to age, expected adult size, activity, metabolism and body condition.
Storage
Keep frozen.
Defrost under refrigeration and use within 48 hours. Do not refreeze once completely thawed.
Pack size
1kg frozen tub
Nutritional Analysis
Projected values shown on an as-fed basis.
| Crude Protein | 21% minimum |
| Crude Fat | 12% minimum |
| Crude Fibre | 1.5% maximum |
| Moisture | 68% maximum |
| Crude Ash | 5% maximum |
| Calcium | Approx. 0.82% |
| Phosphorus | Approx. 0.65% |
| Calcium : Phosphorus | Approx. 1.26 : 1 |
| Omega-3 EPA | Approx. 1,050 mg/kg |
| Omega-3 DHA | Approx. 1,300 mg/kg |
| Combined EPA + DHA | Approx. 2,350 mg/kg |
| Metabolisable Energy | Approx. 185 kcal/100g |
Formulated to provide complete and balanced nutrition for dogs at all life stages, including growth and reproduction.
Feeding amounts should be adjusted according to age, expected adult size, activity level and body condition.









