Burly Beef

Burly Beef is a rich, highly palatable raw meal built around premium beef muscle meat—not generic beef trim or a beef-flavoured mince.

A traceable blend of beef fillet, sirloin and rump forms the first and largest ingredient. Beef heart, tongue and black tripe are included at meaningful levels to provide muscle protein, iron, naturally occurring B vitamins, texture and create exceptional palatability.

Beef liver, kidney and spleen each perform a specific nutritional role. Liver contributes vitamin A, copper and folate; kidney provides selenium and B vitamins; and spleen supplies naturally occurring haem iron.

Meaty free-range duck carcass provides edible bone, calcium, phosphorus, collagen and animal fat without relying on hard beef bone.

Fresh salmon is Burly Beef’s dedicated fish, providing natural EPA, DHA, vitamin D and selenium while creating genuine fish rotation across our range. Free-range egg yolk adds choline, phospholipids, biotin and fat-soluble nutrients.

Lightly steamed broccoli provides purposeful fibre and folate, while blueberries add polyphenols and natural fruit variation. Pumpkin seed, sunflower seed and chia seed contribute targeted minerals, essential fats and fibre without making the meal plant-heavy.

The finished recipe is approximately 80% beef-derived and approximately 95% animal-derived before the compact vitamin-and-mineral safeguard blend is added.

Why Burly Beef is different

• Beef fillet, sirloin and rump are the first ingredient
• Approximately 80% beef-derived ingredients
• Made with beef heart, tongue and black tripe
• Beef liver, kidney and spleen included for targeted nutrition
• Meaty duck carcass provides natural edible bone
• Fresh salmon provides marine EPA and DHA
• Free-range egg yolk
• Broccoli and real blueberries
• No grains, legumes or starch fillers
• No artificial colours or flavourings
• Formulated for dogs at all life stages

The organs, salmon, duck carcass and plant ingredients are included at controlled levels as each of these ingredients holds a defined nutritional function.

Ingredients

Ingredients: Beef fillet, sirloin and rump muscle meat, beef heart, beef tongue, beef black tripe, meaty free-range duck carcass, fresh salmon, beef liver, beef fat, beef kidney, beef spleen, free-range egg yolk, broccoli, blueberries, pumpkin seed, sunflower seed, chia seed, kelp, vitamins and minerals.

Protein and allergen notice

Burly Beef is a multi-protein recipe containing beef, duck, fish and egg.

It is not suitable for dogs requiring a single-protein elimination diet or dogs with known sensitivities to beef, duck, salmon or egg. Please contact us should your dog require an elimination diet.

Suitable for

Puppies, healthy adult dogs, active dogs, breeding dogs, pregnant dogs and lactating dogs.

Burly Beef recipe is formulated to provide complete and balanced nutrition for all life stages, including growth and reproduction.

Feeding guide

Adult dogs: feed approximately 2–3% of ideal body weight daily.

Active or working dogs may require 3–4%.

Puppies: feed approximately 5–8% of current body weight daily, divided into three or four meals. Reduce the percentage gradually as growth slows down.

Pregnant and lactating dogs may require 3–6% or more, depending on body condition and litter size.

Adjust portions according to age, expected adult size, activity level, metabolism and body condition.

Storage

Keep frozen.

Defrost under refrigeration and use within 48 hours. Do not refreeze once completely thawed.

Pack size

1kg frozen tub